Electrical Retailers

D.A.D is the largest and most successful supplier to independent electrical retailers across the UK. So if you’re looking for a partner who can deliver what you need, when you need it, you’ve come to the right place. Over 50% of all independents choose us.

Join them and you’ll benefit from excellent and attentive service, dedicated customer managers who know your sector and a huge range of brands and goods available at very short notice. So you’ll always be able to meet your customers’ needs. We can also bring you exclusive access to the UK’s fastest growing white goods brand – Montpellier.

Stock choice

We always have a wide choice of ranges in stock and readily available, so you can get appliances fast.


We keep our prices competitive and transparent, so you know you’re getting a good deal with every order.

Success Stories


An end user visited a Nailsea outlet with a quote for kitchen appliances from a large chain retailer. Nailsea promptly contacted D.A.D to see what price we could supply them with. Thanks to our strong relationships and buying power with suppliers, we were able to quote Nailsea a very keen price. The customer consequently placed the order with Nailsea and the stock was delivered as soon as possible.

When a customer challenges us to match a quote it can be our reputation as well as a piece of business that's on the line. D.A.D were able to make sure that we beat the quote and won the business.

D.A.D Innovation

We are constantly developing new ways to support retailers with their sales and marketing. From point of sale material to marketing literature, we can help you make the products you offer stand out to enhance sales. And we offer exclusive access to Montpellier, the UK’s fastest growing white goods brand. Choose D.A.D and get our innovation working for you.

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Why choose D.A.D?


New features and innovations are constantly being introduced into kitchen appliances. We regularly update our stock to offer you the latest technology.

Planned ordering

We have years of experience in planned ordering and know how to develop and deliver to the most complex requirements.

End to end service

As the UK’s largest appliances distributor, we have the strength and expertise to be able to offer a full service, from supply to fitting and maintenance.

Bulk delivery

With a 200,000 square foot warehouse, we can stock a vast range of appliances and deliver the quantity you require.

Forecast planning

We can put plans in place to deliver units over a period of time. Whatever the number you require, wherever you need them.

Marketing support

Our in-house marketing team can provide marketing support and collateral to help you get your message across.

Drop shipping

We offer just in time delivery direct to your customers. So you can be sure it arrives, without having to deliver it yourself.

Fit and source

We supply everything you need and work around your schedule to make sure appliances arrive where and when they're needed.


Thanks to our size and expertise, we have the resources to be able to plan over a long period and offer true flexibility to work around you.

Product knowledge

We have a deep understanding of the range of products available and can help you choose the appliances that are ideal for your needs and your environment.

Retail options

Thanks to our knowledge of the various leasing methods we can advise you on the best finance option for your business.

Enabling rebates

We offer volume rebates to builders’ merchants groups, helping you benefit from economies of scale.

Bespoke products

We can advise on what’s best for your particular market, and can source and supply bespoke items such as oven packs.

Get in touch

Our UK-based customer service representatives are on call to answer any questions you have. Lines are open 9am to 5pm, or feel free to email us with your query.

Enquiry form

Apply for an account

If you’d like to become a D.A.D customer, it’s quick and easy to register for an account.

Apply now